What are the Best Colors for Video Graphics?

Videos

The use of color in video graphics can greatly impact the effectiveness of your video. Colors can evoke emotions, draw attention to specific information, and set the tone for your video. Choosing the right colors for your video graphics can help to make your message more impactful and memorable for your audience.

  1. Use Color to Convey Emotions Colors have the power to evoke emotions and set the tone for your video. For example, red is often associated with energy and excitement, while blue is often associated with calmness and trust (is it working?). Choose colors that align with the emotions you want to evoke in your audience.
  2. Consider Your Brand Identity When selecting colors for your video graphics, consider your brand identity. Use your brand’s color palette to create a consistent visual identity and reinforce your brand’s image.
  3. Use Contrasting Colors to Draw Attention Using contrasting colors can help to draw attention to specific information in your video graphics. For example, using a light background color with a dark font color can help to make your text more legible and easy to read.
  4. Use Color Blindness-Friendly Palettes It’s important to keep in mind that some people have color blindness and may not be able to distinguish between certain colors. When selecting colors for your video graphics, consider using color blindness-friendly palettes to ensure that your message is accessible to everyone.
  5. Experiment with Different Color Combinations Finally, experiment with different color combinations to find the ones that work best for your video. Consider how different colors look when combined and how they impact the overall look and feel of your video graphics.

Check out the Color Wheel on Adobe Color to help you come up with your palette, it also has new Accessibility Tools to help you see what your audience sees.

REMEMBER: The two most contrasting colors are Black and White, when all else fails, using these colors can help your graphics shine in almost any video setup.

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